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Social Media Engagement Among Teens

Social Media Engagement Among Teens

Today, we present a report on social media engagement among kids and teens.

The latest survey report from Qustodi incorporates insights from 180,000 U.S. families with children aged between 7-18, looking at which apps are being used by kids and teens, and what’s driving their relative popularity.

And among the youngest user category in the report, 7 to 9 year olds, Roblox and YouTube are the most popular apps, seeing significantly more usage than anything else.

According to Qustodio’s –

“The theory is that kids as young as 7-9 years of age are gaining access to apps like X and Reddit as parents either don’t know much about them or don’t think to block them because they aren’t as ‘popular’ – even though both platforms could expose kids to explicit content like hate speech, porn and disinformation.”

Roblox and YouTube remain the most popular apps among the next cohort, aged 10 to 12, before a marked shift in behaviors once users become teens.

Older teens (16 to 18) then make a more significant usage shift towards social apps.

These are some interesting insights, which provide a glimpse of exactly how and where young users are engaging, and what drives their behaviors in each app.

You can download the full report on Social Media Engagement Among Teens from here.

Social Media Engagement Social Media Engagement Social Media Engagement

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