YouTube has created a new record, as it now makes up 10.4% of all TV viewing in the U.S., the first streaming platform to reach the double-digit mark.
As you can see in the chart below, streaming is now the single dominant content source in Nielsen’s tracking chart. Traditional broadcast and cable TV combined still top overall viewing behavior, but streaming is gaining fast, with YouTube being the dominant streaming source.
In the words of Nielsen –
The growth of YouTube can be primarily attributed to young teens and creators.
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