With over 250 million people logging every day into the app, X has shared some useful holiday engagement insights to attract marketing spend on the app.
“From November to January, users are active, engaged, and ready to spend. Shoppers on X not only anticipate their next big purchase earlier but also show a greater readiness to act. Leveraging this prime time can significantly boost your brand’s visibility and sales potential.”
With engaging formats and advanced targeting capabilities, you can drive awareness with impactful Takeovers, foster consideration through immersive Vertical Video Ads, and boost conversions with Dynamic Product Ads, Collection Ads, and Carousel Ads. Our optimized targeting, including features like AI-Audiences, versatile audience segmentation, ensures you reach the right people at the right time.
In the words of X –
“We’ve witnessed a 20% year-over-year increase in our Holiday audience, and a substantial 125% rise in holiday-related posts. This ongoing growth underscores the platform’s pivotal role in shaping holiday experiences, with users turning to the platform for everything from gift purchases and travel plans to festive decorations and recipes.”
X has also shared this ”Holiday Editorial” calendar to help underline the potential of the season:
There is no doubt that X is a good platform for marketers to increase sales of their product/service this holiday season.
You can read the Holiday Engagement for X here.
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