Snapchat is now integrating more elements of Google’s Gemini AI system to power its own AI elements, as it looks to build on its AI functionality.
According to reports, integrating Gemini capacity will better enable My AI to understand different types of information, including text, audio, images, and videos.
As explained by Snap CEO Evan Spiegel:
Why is Snapchat not using OpenAI tools?
Because they better suit how Snap users engage with AI, and it’s interesting to consider whether that might also be reflective of a broader shift towards Gemini, and other models, and away from OpenAI’s tools.
It is interesting that Snap’s looking to shift to Gemini instead of GPT for its expanded AI push.
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