Quality Content matters – That’s what. we have been hearing about content. Isn’t it? But, what actually. qualifies as Quality Content?
The answer, of course, is subjective. Millions of young viewers, for example, will argue that “Skibidi Toilet,” in which heads pop out of toilets and come alive, is quality content, while to outsiders, that’ll make no sense.
In YouTube’s “Why We Watch 2.0” report, the platform has incorporated survey and study insights from thousands of viewers, in order to get a better understanding of what they’re looking for in YouTube content.
The 32-page report is an expansion of the first “Why We Watch” report, which YouTube published last year, and looked at what people are looking for in YouTube content.
According to YouTube’s data, community is a key motivator in this respect:
“All viewers agreed that the most important emotional marker is that content should capture and hold attention. But beyond that, viewers older than 35 valued trustworthiness and compelling storytelling, while younger viewers prioritised creativity and personal relevance.”
“Where once people might have looked forward to the next big special-effects bonanza, our data suggests that the number of viewers who only care about visuals is now vanishingly small, at less than 1%. Audiences have come to crave a deeper connection with the content they consume, and even the most traditional media has had to adapt.”
Digging into more specifics of “quality” YouTube also found that young viewers are more interested in creativity, while older viewers focus more on accuracy.
The report also looks at how this sense of community engagement relates to ads on YouTube, with viewers being increasingly receptive to ads on the service in support of the creators they like.
Quite interesting indeed!
You can check the complete report on YouTube’s quality content here.
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