Meta Restaurants Summit 2024 was held in Chicago, earlier this month.
Over 100 marketers from the food industry came together to learn the latest ad and creative tips to help boost their promotional efforts in Meta’s apps.
Key insights from Meta Restaurants Summit 2024 –
- “Webrooming,” or researching online before buying in person, has risen 1.95x over the last four years. Meta says that this is reflective of the broader shift in consumer approaches, where people are seeking more information online to help guide their decisions.
- According to Meta, 74% of online adults want to be able to communicate with businesses in the same way they communicate with friends and family through messaging. As such, brands need to consider how they can best align with this.
- A study of over 12,000 adults across 12 countries found that more shopping journeys that lead to purchases begin on Meta technologies than on any other platform.
What kind of creative works best in restaurant and food advertising?
Meta Restaurants Summit 2024 Meta Restaurants Summit 2024 Meta Restaurants Summit 2024
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