In an interesting update by Meta, IG has now surpassed FB in the EU region.
As you can see in this graph below, Instagram now has 269.1 million monthly active users in EU, versus 260.6 million for Facebook. In Meta’s first EU user report, covering the period between April to September 2023, both platforms had the same user count, at 259 million MAU.
But based on the last time that it reported Facebook’s monthly actives (Q4 2023), it does seem that this is more likely confined to EU, and potentially U.S. audiences. Facebook’s EU user count was in decline throughout 2023, and really, had been on a downward trend since 2022. Its U.S. user count had also been fairly stagnant, but Facebook usage was still growing in other markets.
IG users more than FB in EU are a result of stricter data regulation policies for IG in the region.
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