Instagram is expanding it’s post boosting options. Instagram’s “Boost” option gives you a streamlined, simplified ad set-up process, so that you can get the most out of your best-performing organic posts while they’re resonating.
Up till now, however, some posts have been ineligible for boosting, due to limitations in Meta’s system and copyright concerns. But now, a broader range of posts can be boosted in the app.
In the words of Instagram –
It’s also worth noting for your future posts, that including GIFs and stickers won’t be a deal breaker for boosting.
Though you do have to be running a Professional Account, and restrictions on music will remain, but you’ll now be given the option to switch out the song for a boost-eligible one instead.
Instagram says that its updates to post boosting are now live in the app.
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