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YouTube Shorts Creators Can Now Request Brand Partnerships

YouTube Shorts Creators Can Now Request Brand Partnerships

YouTube Shorts Creators has now another way to monetize.

The main update is a new process that’ll enable Shorts creators to prompt brands for potential partnerships, essentially sponsoring their Shorts clips.

In the words of YouTube –

“Up until now, creators who featured brands in their content could get individual video linking requests from advertisers via emails from the YouTube main app, and via YouTube Studio notifications, which they then have the ability to accept or decline. Accepting the request allows the advertiser to view the organic video performance in Google Ads, and confirms reuse rights for the advertiser. Now, we’re launching the ability for creators in YPP with more than 4,000 subscribers to send video linking requests for Shorts to advertisers via YouTube Studio.”

“YouTube will recommend creator-initiated tagged content to brands. If they choose to run ads, these creator-initiated links will act in the same way as advertiser-initiated links, which confirm rights between brands and creators, and give advertisers the ability to view organic video performance in Google Ads.”

YouTube’s also launching an updated “Data Story” element, which will provide an overview of your latest video’s performance over its first 24 hours. As you can see in this example below, YouTube’s new Data Story will share notes on the key drivers of the performance of a video over its initial access period.

Finally, YouTube’s also testing out a new “Most Relevant” filter for comments, which is intended to highlight opportunities for engagement. The option will highlight questions and other comment types that could provide opportunity for response, though YouTube hasn’t provided a heap of insight into the qualifiers for such as yet.

Currently the new update for YouTube Shorts Creators is being tested with a small number of creators.

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