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A New Ad Placement Option On LinkedIn

New Ad Placement Option On LinkedIn

There’s this new ad placement option on LinkedIn,  in order to tap into rising video consumption in the app, while it’s also integrating more AI capabilities for putting together your ad creative.

First off, LinkedIn’s launching a new video sponsorship program called “The Wire,” which will enable brands to run in-stream video ads aligned with trusted publisher content. As you can see in the example below, brands will now be able to choose specific pre-roll placement with selected publishers, which could help to maximize and add credibility to your promotions.

In the words of LinkedIn –

LinkedIn says that it’s partnering with a range of high-profile providers for the initiative, including Barron’s, Bloomberg, Business Insider, Forbes, MarketWatch, NBCUniversal, Reuters, The Wall Street Journal and Yahoo Finance.

First, LinkedIn’s adding Microsoft Designer into the Accelerate composer flow, which will enable marketers to use generative AI for their campaign creative.

Accelerate already uses AI to generate your ad text, with Designer adding more automation into the process.

Marketers using Accelerate will also now be able to add targeting exclusions via company and third party lists

You can read more about New Ad Placement Option On LinkedIn here.

New Ad Placement Option On LinkedIn New Ad Placement Option On LinkedIn New Ad Placement Option On LinkedIn New Ad Placement Option On LinkedIn New Ad Placement Option On LinkedIn

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