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A New Study by Pinterest

Pinterest

A recent study by Pinterest shows that the app drives more traffic from other apps (passive traffic) rather than direct traffic.

In the words of Pinterest –

Based on this, the research shows that Pinterest is actually highly successful at driving attention, in fact, 170% more so than other platforms.

Some tips by Pinterest –

  • Put your content in context – Pinterest says that active attention is increased when ads are shown in relevant context, like showing a handbag ad among fashion content. That makes sense, and on Pinterest, there’s more opportunity to place aligned products alongside other queries, adding more potential value.
  • Make your creative happy – Pinterest says that ads which prompt stronger emotional response increase reaction, with happy responses sparking more attention. “In the study, ads with a high concentration of happiness and surprise drove more total attentive seconds than ads with a low concentration of happiness and surprise.”

You can read the complete Pinterest report here.

Some tips to market on Pinterest by the team at Lights.Camera.Social –

Marketing on Pinterest can be highly effective due to its visual nature and the platform’s user base, which is often looking for inspiration and products to buy. Here are some tips to help you market effectively on Pinterest:

1. Optimize Your Profile

  • Professional Look: Use a high-quality logo as your profile picture.
  • Keyword-Rich Description: Include relevant keywords in your bio that describe your business and what users can expect from your pins.

2. Create Eye-Catching Pins

  • High-Quality Images: Use high-resolution images that stand out.
  • Vertical Format: The ideal pin size is 1000 x 1500 pixels.
  • Text Overlay: Add text overlays to your images to explain what the pin is about.
  • Consistent Branding: Use consistent colors, fonts, and styles that reflect your brand.

3. Use Keywords Effectively

  • Pin Descriptions: Include relevant keywords in your pin descriptions to improve searchability.
  • Board Titles and Descriptions: Use keywords in your board titles and descriptions to help users find your content.

4. Create Rich Pins

  • Rich Pins: These pins include extra information directly on the pin. They come in four types: app, product, recipe, and article pins. Use them to provide more context and details.

5. Pin Regularly and at Optimal Times

  • Consistent Pinning: Pin regularly to keep your content fresh and engaging.
  • Optimal Times: Pin during peak times when your audience is most active. Generally, evenings and weekends are good times to pin.

6. Engage with Your Audience

  • Respond to Comments: Engage with users who comment on your pins.
  • Repin and Like: Show appreciation for other users’ content by repinning and liking their pins.

7. Use Pinterest Analytics

  • Track Performance: Use Pinterest Analytics to monitor which pins and boards are performing well.
  • Adjust Strategies: Adjust your marketing strategies based on the data and insights from the analytics.

8. Collaborate with Influencers

  • Influencer Partnerships: Partner with Pinterest influencers who align with your brand to reach a broader audience.

9. Promote Pins

  • Paid Promotion: Use Pinterest Ads to promote your pins. Target your audience by demographics, interests, and keywords.

10. Create and Share Useful Content

  • DIY and How-Tos: Pins with step-by-step guides, DIY projects, and tutorials tend to perform well.
  • Infographics: Create and share infographics related to your industry or niche.

11. Utilize Group Boards

  • Join and Create Group Boards: Collaborate with other pinners by joining group boards or creating your own to increase your content’s visibility.

12. Seasonal and Trend-Driven Content

  • Timely Pins: Create pins that are relevant to current seasons, holidays, or trending topics to capture user interest.

By implementing these tips, you can effectively market your brand on Pinterest, increase engagement, and drive traffic to your website or online store.

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