Advertising On X Around 2024 Olympics

Advertising On X Around 2024 Olympics

The Paris Olympics begins in 16 days. To take advantage of the mammoth opportunities, X is showcasing how advertising on X is beneficial.

Based on historical data, and the rise in broader sports discussion in the app, X says that it will be hosting more Olympics discussion than ever, which could be a great opportunity for marketers to connect with this engaged audience.

In the words of X –

X says that 6 in 10 sports fans use X, “which is 20% more sports fans than other platforms.” Though the logic of that is a little fuzzy when you consider that Facebook, for example, has around 6x as many users.

“One of the most powerful ways for brands to create a more interactive and memorable video viewing experience for fans is through X’s premium video offering, Amplify, which enables brands to run pre-roll video against official, brand safe content from official broadcasters around the world including NBCU & CBS Sports (US), GOAL and Hearst (UK/EMEA), RMC Sport, French Television (FR), BeinSport (MENA), Globo (BR), Televisa (MX), Dentsu (JP), Nine Network (AU).”

Advertising on X would be useful for advertisers as X keeps on changing it’s ad delivery systems.


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