Something we often hear a lot – How is Pinterest for Marketers?
It’s a wonderful platform indeed, and now with some improved campaign automation, customized background generation (powered by AI) and Promoted Pin collages, it’s become all the more exciting.
New updates from Pinterest for Marketers –
First off, Pinterest is testing new AI-based automated ad campaigns called “Performance+,” which will provide more ways to optimize all elements of Promoted Pin creation through systematic process.
In the words of Pinterest –
Pinterest is also adding AI background generation for product images, which will enable personalization of your creative based on the preferred styles and trends of interest to each user.
As you can see in this example, Pinterest’s background generation will be able to realign your product images to the preferred style of the viewer.
Pinterest is also looking to integrate the popularity of its separate “Shuffles” app into Pinterest, by enabling collages for ads, with product listings attached to each image.
Ass quoted by Pinterest –
“We are now testing collages with advertisers to make this engaging new content more shoppable and discoverable through promotion. Select advertisers can tag the products in their collage and promote it as a Showcase or Collection ad so that users can tap to learn more about their brand and products.”
“Pinterest Ad Labs is a new innovation program for select brands to test prototypes of new creative and ad tools. These include generative A.I. features powered by personalized insights to interactive shopping capabilities through collages. Our goal is to encourage experimentation and to learn from advertiser feedback so we can bring the best new tools to market quickly.”
Pinterest For Marketers Pinterest For Marketers Pinterest For Marketers
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