Goodbye video posts on Instagram & say hello to Reels. Meta has announced that virtually all video uploads will now become Reels, whether you want them to or not, while it’s also added a range of new creative tools for Reels as it doubles, and triples down on the short video format.
In the words of Meta –
“Since reels offer a more immersive and entertaining way to watch and create videos on Instagram, we’re bringing the full-screen experience to your video posts, too. In the coming weeks, new video posts shorter than 15 minutes will be shared as reels. Videos posted prior to this change will remain as videos and won’t become reels.”
In a way it’s good that all video uploads will now become reels, as Reels is the fastest growing content type on IG.
In addition to this, Instagram’s also adding a range of new creative tools for Reels clips
First off, Instagram’s adding some new Remix options, to providing more ways to collaborate within Reels clips:
- Remix for photos: Photos are core to the Instagram experience. In the coming weeks, you will be able to remix public photos. This gives you limitless inspiration to create your own unique reel.
- Expanded Remix layouts: Choose between a green screen, horizontal or vertical split-screen, or picture-in-picture reaction view to add your own video commentary to existing reels.
- Add your clip: Have a hot take? Rather than having your remix appear at the same time as the original reel, you can now add your clip after the original so it plays sequentially.
These features are already available to TikTok users, and if you are a regular user of TikTok, you would find yourself already acquainted with these features.
Another feature is the ‘Reels Template‘ option, which enables you to use existing, popular Reels formats as templates for your own clips, while it’s also adding a new Dual camera mode. See screenshot below –
Video Uploads Will Now Become Reels Video Uploads Will Now Become Reels Video Uploads Will Now Become Reels
How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.
If you like our content, please follow us on Instagram.
Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services –
- Social Media Marketing
- Search Engine Optimisation
- Email Marketing
- SMS Marketing
- Website design and development
- Branding
- Pay Per Click Advertising
- Digital Strategy
- Content curation & Marketing
For more details, please email us at hi@lightscamerasocial.com