All You Need To Know About WhatsApp Channels?

WhatsApp Channels

WhatsApp introduced a new feature in India yesterday, called WhatsApp Channels, which allows users to create one-way broadcast channels and share updates with their followers.

“Excited to introduce you all to WhatsApp Channels, a new private way for you to get updates from people and organizations you follow. I’m starting this channel to share Meta news and updates. Looking forward to connecting with you all around the world,” Meta CEO Mark Zuckerberg said in a Facebook post. Channels can be found in the new ‘Updates’ tab, he added.

What are WhatsApp Channels?

Channels are a one-way broadcast tool for admins to send text, photos, videos, stickers, and polls. Channels can be found in a new tab called Updates on WhatsApp – where you’ll find Status and channels you choose to follow – separate from your chats with family, friends, and communities.

Key features of WhatsApp Channels –

  • Enhanced Directory: Users can easily discover channels based on their country, with automatic filters. Additionally, they can explore new, highly active, and popular channels based on follower count.
  • Reactions: Users can express feedback through emojis, and the total reaction count will be visible without revealing individual reactions.
  • Editing: Admins will soon have the ability to make updates for up to 30 days, after which they will be automatically deleted from servers.
  • Forwarding: When forwarding an update to chats or groups, it will include a link back to the channel for easy access to additional information.

How to create a WhatsApp Channel?

The Indian Cricket Team has also launched their WhatsApp Channel, as the country and Indians all over the world gear up for the ICC Men’s Cricket World Cup 2023. 


How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.

If you like our content, please follow us on Instagram.


Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services – 

  • Social Media Marketing
  • Search Engine Optimisation
  • Email Marketing
  • SMS Marketing
  • Website design and development
  • Branding 
  • Pay Per Click Advertising
  • Digital Strategy
  • Content curation & Marketing

For more details, please email us at hi@lightscamerasocial.com