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AR is the Next Big Thing in Marketing

AR Marketing

AR or Augmented Reality is the next big thing in marketing, according to a report released by Snapchat.

It’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many ways, as usage behaviours evolve.

In the words of Snapchat –

“Across 7,500 respondents in US, UK, DE and covering shopper journeys within the Auto, Beauty, Entertainment, Fashion Retail, and Travel verticals, we uncovered how consumer attitudes and behaviours towards brands shift when they imagine themselves going through a shopper journey with Augmented Reality as a part of it.”

The response data shows that consumers are excited about the possibilities, with Augmented Reality, able to help consumers make faster decisions, and likely purchase more as a result.

The data also shows similar results within the Fashion vertical, with Augmented Reality set to drive an $11.2 billion increase in spend.

“For Travel, Snapchatters expect to spend more than they typically would when Augmented Reality is a part of their travel planning journey. This is because Augmented Reality helps them be more confident in making decisions about the trip and ultimately planning longer trips by adding travel excursions or other add-ons to the itinerary.”

“Although Snapchat first created Lenses because they were a fun and entertaining way to enhance the way we communicate with our friends and family, the technology has evolved from being just a toy to a fully utilitarian tool that brands can leverage to drive impact for their businesses.”

Most consumers prefer AR in marketing as they imagine themselves going through a shopper journey with AR as a part of it.

With these Snapchat report, the possibilities in promoting your products are endless and interesting and hopefully, there is no better time than this to focus efforts on Augmented Reality, keeping in mind the changing consumer behaviour.

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