According to a recent survey, majority of the people are hesitant to make purchases on Social Media, and prefer to buy from. e-commerce platforms, like Amazon.
That’s according to a new survey conducted by The Influencer Marketing Factory, for which, the Influencer Marketing Factory team interviewed 1,000 U.S. consumers to get their insights into why they shop online, and why not, and how the current trends are looking.
An Infographic which explains how people are hesitant to make purchases on social media –
Even though some people are hesitant to buy on social media, still social media acts as bottom of the funnel marketing to make consumers aware of the latest products/services, offered by a particular brand.
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