Year After Year social media marketers are trying to figure out the best posting time on social media. Well, this year, this new research from Hootsuite comes in. Hootsuite has analyzed over a million posts to ascertain the best posting times across the major social apps.
These won’t be the exact best posting times for every business, but the information could still provide you with some additional guidance for your approach.
First off, on Instagram:
As you can see, according to Hootsuite’s research, the best times to post to IG are:
- Between 3pm and 9pm on Monday
- Between 5am to 8am Tuesday
- Between 3pm and 7pm Tuesday
- Between 5pm and 7pm on Thursdays
On Facebook, the best posting times are all early in the morning on weekdays:
On LinkedIn, Tuesday morning, Thursday evening, and early Friday morning seem like your best bets:
On X –
TikTok, meanwhile, sees more afternoon engagement:
Hootsuite also notes that the best time to post to Threads is 8:00 AM (PST) on Tuesdays, while Pins get more engagement when posted at 12:00 PM (PST) on Tuesdays and Fridays.
You can check the full report by Hootsuite on best posting time on social media here.
Best Posting Time On Social Media Best Posting Time On Social Media Best Posting Time On Social Media
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