LinkedIn had launched sponsored newsletters for company pages last month. Now they are expanding it to newsletters on LinkedIn with user generated content.
As you can see in this example below, a company page originated sponsored newsletter, the option enables brands to promote their newsletters to a broader audience via paid boost.
In the words of LinkedIn –
To clarify the different sponsored content options:
- Sponsored articles are individual, standalone, long-form posts in the app
- Sponsored newsletter articles are part of recurring, serialized newsletters on LinkedIn that members can subscribe to
How Sponsored User Generated Newsletters on LinkedIn work –
So you can choose a user-generated newsletter in Page Admin view to effectively sponsor, boosting its reach with paid promotion.
LinkedIn says that over 184,000 newsletters are now being hosted in the app. The engagement has also risen by 47%.
This seems like a good opportunity for marketers on the LinkedIn App.
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