2025 has a new surprise from Instagram! If you have checked your Instagram profile grid lately, you will notice vertical grid format.
That presentation style, which Instagram has been experimenting with for months, is more aligned with Reels, and incidentally, TikTok, which Instagram is trying to set itself up as a replacement for.
In the words of Adam Mosseri –
“We started with the tall grid because most photos and videos that are uploaded to Instagram at this point are vertical and rectangles do a better job showing off those photos and videos. That said, I know some of you spend a lot of time tweaking your grids and this blew all of that up, so we’re going to improve the ability to customize those thumbnails to make it easier to get back to a place you’re happy with.”
Yes, for all of those people who’ve set up complex grid displays that create a larger image when viewed on a profile, Instagram is working on solutions, albeit makeshift ones that still align with the new update.
Instagram’s also looking to move your Highlights into the grid, while also adding them as a separate tab.
“Highlights are a great way to showcase your favorite stories, but they are visually complicated and push your grid down. In order to maintain creator control we’re building a tool so you can re-order your entire grid and make it whatever you want.”
So you’ll have more ways to customize your profile display within this new format, though the variance of the new display will remain, and you will have to re-align your presentation around these taller images.
Changes to Instagram profile grid have bleak chances of being reversed.
Like it or hate it, that’s the way it is! So, it’s time to re-align your approach around this new profile UI.
Instagram profile grid Instagram profile grid Instagram profile grid
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