Meta has announced that it’s extending its restriction period on election-related ads beyond the US election 2024, as it gears up for what’s anticipated to be a long running, and divisive vote counting process.
Previously the blackout date were October 29th till November 5th, but now, Meta is extending that for an undefined period to limit potential concerns.
In the words of Meta –
How Meta defines ads about social issues, elections or politics during US election 2024 –
Meta categorises ads as ads about social issues, elections or politics when an ad is:
- Made by, on behalf of or about a candidate for public office, a political figure, a political party, a political action committee or advocates for the outcome of an election to public office; or
- About any election, referendum or ballot initiative, including “go out and vote” or election campaigns; or
- About social issues in any place where the ad is being placed; or
- Regulated as political advertising.
For regular advertisers, this obviously doesn’t have much impact, outside of clearing the way for more of your ads to be shown in more places in Meta’s apps. But election angst may make those ads less effective either way, so that may not be a major benefit.
Meta will provide more updates regarding this by the end of the week.
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