A new report by Adobe suggests that Emoji usage is on the rise.
A survey of 5000 users was conducted to compile the report.
The most popular emojis in United States are –
Here’s how emoji usage helps users –
In terms of where emoji characters are used, text messages are by far the most popular emoji surface, followed by Facebook comments, with other social apps further down the list.
This is important context for brands to consider – not only are younger audiences more open to emojis as a communication device, but innovative emoji uses, like shopping with emoji characters, could also be a valuable means to connect with your audience, and build community around your brand.
Indeed a very interesting report to read.
You can read the full report on Emoji usage here.
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