There’s an addition of enhanced AI tools for Meta Ads, including enhanced text and image generation, creative expansion, text overlays, a centralized collection of AI tools within Ads Manager, and more.
The first updated element is image generation, which will now enable you to generate full image variations based on your original ad creative.
In the words of Meta –
“For example, imagine you’re promoting your coffee bean business by advertising a steaming cup of coffee, our generative AI will be able to create other variations of your ad creative, including scenery that embodies a lush and idyllic farm, and also provide adjustments to the coffee cup to offer you more creative options you can choose.”
Meta’s also expanding its ad text variation feature, which will now also be able to create variations for ad headlines.
The example above demonstrates the alternative headline display on the ad creative, in addition to the main ad text. That could help you come up with better hooks for your ads, based on formats that work for other brands.
Finally, you’ll also now be able to create text overlays for your ad content, with a range of font options to choose from.
Enhanced AI Tools For Meta Ads will soon be available under Advantage+Creative tab in ads manager.
Useful update for marketers indeed!
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