Just ahead of the much awaited holiday season, Meta has launched new set of tools for Facebook creators, which include Links in Streams and Additional Stream Guests.
In the words of Facebook –
“We recently launched a new design for Facebook Live on desktop and mobile to make it easier for creators to go live. We’ve simplified the navigation menu so you can more easily access the insights and tools you need before and during your live broadcast.”
As you can see in the image above, the new format makes it much easier to implement the various live-stream options available within the composition process, which will help live creators maximise their streams.
And now, Facebook’s adding some additional engagement features to help live-streamers get more from their efforts.
The biggest addition is ‘Featured Links’, which will enable live-streamers to share multiple third-party website links within their broadcasts. This will enable Facebook creators to drive more direct traffic from their streams.
Facebook is also enabling live-stream poll creation on mobile devices, which has up till now only been available via desktop creation.
“Creators will soon be able to go live with up to three additional guests, opening up opportunities to go live with other creators, friends and fans.”
Facebook’s also looking to help live-streamers engage in more conversations by adding the ability to react and respond to comments quickly and directly from a notification.
“We’ve also introduced improved comment ranking features that help creators find and engage with the most relevant conversations. These features include elevating comments and replies from creators to the top of the discussion thread on a post and decreasing the visibility of spammy or repetitive comments.”
With all these exciting features coming for Facebook creators, is Facebook changing the game for influencer marketing on it’s platform, or should we say it’s an attempt to revive Facebook?
This will amplify Facebook creators content on the mundane platform.
What do you think? Let’s connect in comments below.
How did you like this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.
If you like our content, please follow us on Instagram.
Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services –
- Social Media Marketing
- Search Engine Optimisation
- Email Marketing
- SMS Marketing
- Website design and development
- Branding
- Pay Per Click Advertising
- Digital Strategy
- Content curation & Marketing
For more details, please email us at hi@lightscamerasocial.com