Facebook has today provided a new overview of its approach to Facebook and Instagram verification, and who, exactly, qualifies for the blue checkmark in its apps.
First off, Facebook clarifies exactly what its verification tick represents:
“At its core, verification is a way for people to know that the notable accounts they are following or searching for are exactly who they say they are. It’s a way for people to know which accounts are authentic and notable. Verification badges aren’t an endorsement from us, nor do we consider them a symbol of importance.”
Facebook & Instagram verification guidelines :
- Your account must represent a real person, registered business or entity
- Your account must be the unique presence of the person or business it represents. Notable entities (for example pets or publications) are also eligible
- Only one account per person or business may be verified, with exceptions for language-specific accounts
- Your account must be public and have a bio, profile photo and at least one post
- Your account must represent a well-known, highly searched-for person, brand or entity.
Though Facebook has added some additional considerations:
“We verify accounts that are featured in multiple news sources. We don’t consider paid or promotional content as news sources. Across Instagram and Facebook, we recently expanded our list of news sources to include more diverse outlets including those from additional Black, LGBTQ+, Latinx media, and including more outlets from around the world for example.”
That might mean that you personally don’t qualify (and me too), but the reason that marker does hold meaning is because Facebook has such requirements in place.
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