Facebook News Feed Renamed as ‘FEED

Facebook News Feed

A bootless update – Facebook has announced that it’s renaming the popular Facebook News Feed, the main element of the app, to simply ‘Feed’ in order to simplify branding.

Facebook news feed update tweet

Why FACEBOOK NEWS FEED to only FEED?

Primarily, Facebook is making the change because the mention of ‘news’ in ‘News Feed’ was apparently confusing for some. 

Another reason could be that the “news” label has led some to believe that there are only news stories in the main stream, but not necessarily posts by friends.

In a press release, Facebook reiterated that: 

“This is just a name change to better reflect the diverse content people see on their Feeds. This is just a name change and does not impact the app experience more broadly.”

Also, maybe, post coronavirus times, there has been a lot of misinformation spread on Facebook news feed, and that was basically in the form of news. So, maybe thaat led the branding department at Meta to consider this move!

It’s just a title switch, and given that many Meta execs have referred to it as ‘Feed’ for some time anyway, it seems like a fairly minor update.

But you will have to change your references, and how you talk about the app. Now, it’s ‘the Feed algorithm is radicalising people’, and ‘the Feed is fuelled by anger and division, which is why Facebook is bad for the world’.

Small details matter! Well, maybe! 🤔


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