Short-form video content is hugely gaining popularity. In an attempt to encash the trend, Facebook reels might be the latest kid on the block.
As TikTok is gaining momentum continuously over the months and Instagram is catching up on the trend, Facebook Reels may be an attempt by Facebook, to gain popularity. Facebook Reels will enable users to create and share Instagram Reels within the main Facebook app. However, this feature is available for users in US only, currently.
As you can see here, Facebook is now testing a new Reels display unit within user feeds in US, which will help to link more users into its short-video offering.
As reported by TechCrunch:
“Facebook Reels will give Facebook users the ability to create and share short-form video content directly within the News Feed or within Facebook Groups. Initially, you’ll be able to tap a “Create” button from the Reels section that appears as you scroll the News Feed, while you’re watching Reels or by tapping on “Reels” at the top of your News Feed. From here, users will gain access to a standard set of creation tools, including those for video capture, music selection, camera roll import, timed text and more.”
There’s no doubt that short-form video engagement has become an increasingly habitual trend, and by exposing more people to Reels, Facebook will better align with that shift, which could drive engagement growth, and present new opportunities.
Not only this, Facebook is also expanding options for Instagram creators to share their reels on Facebook. This would of course mean more traction on the platform. Not to forget, Facebook users are almost the double that of Instagram users.
Facebook says that the new Facebook Reels display will be made available to a small percentage of users in the US, starting today, while it’s already available to some users in India, Mexico and Canada.
Even though Facebook has double the users that of Instagram, amounting to over 2 billion +, still the platform has been a little subdued for the younger generation, with most of the millennials flooding Instagram as their go to social media network.
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