With the explosive growth of short form video, Facebook has made another innovation to create reels in the app.
Look at the image below, posted by Radu Oncescu (and shared by Matt Navarra), Meta’s adding yet another way to get users to share Reels on Facebook – even if they don’t have their own video content to upload to the app.
Meta’s evolution throughout 2022 in this respect has effectively gone like this:
‘We’ve got short form video too’
‘We’re making short form video a priority’
‘We’re inserting short-form video into the main feed, from people and Pages that you don’t follow’
‘You really should try short-form video yourself’
‘Really’
‘Please upload short-form video’
‘Seriously, we’ve made it so easy, you don’t even have to record video, we’ll do all the work for you.’
By introducing another way create reels, FB is not trying to dilute TikTok, but, stopping users from leaving the app.
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