Imagine a world of AR and VR, where you can be present in every moment, unrestricted by technology and distance. Yes, that’s what the social media giant is planning for the future.

Here’s the link to Facebook’s latest publication.

AR and VR – Some key points from the report:

Indeed, Facebook says that 75% of all business owners expect to be utilising AR and VR technology in the next two years, while global spending on AR and VR is set to rise 2x.

As you can see here, user adoption is also on the rise, with demand for AR content seeing solid demand, especially as more people turn to eCommerce and shopping online.

AR and VR technology could offer immersive solutions to close the gap between the online and in-store shopping experience, and already, more consumers are looking to such tools as a key way to boost their product discovery and brand connection process.

Also interesting, Facebook’s data shows that English-language searches related to AR and VR on Facebook grew nearly twice as fast in emerging markets than in mature ones, again pointing to expanded potential.

As per Facebook:

“AR and VR could revolutionize how people engage with brands- and how brands engage with people. Imagine being able to meet one-on-one with famous clothing designers, seeing how lipstick bonds to lips by becoming part of the chemical makeup of the product or having a home reimagined by a brilliant creative director.”

Well, AR & VR is not coming soon, not only in India, but global markets as well. It is a technology, which would require a lot of backend and expertise on the subject matter before it is implemented successfully.

What are you thoughts on this? Please comment below.

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