Starting today, FB To Feature Shoppable Live Videos from beauty and fashion brands via brands’ Facebook Pages. Using this feature, users see this season’s latest trends modelled in real time, ask questions about how they fit, select your size and buy. From the comfort of your home, you can enjoy shoppable live videos from beauty and fashion brands.
FB To Feature Shoppable Live Videos – ‘LIVE SHOPPING FRIDAYS’ as a new way to shop on their platform – Facebook announced.
Facebook says that companies such as Abercrombie & Fitch, Alleyoop, Bobbi Brown Cosmetics, Clinique Dermalogica, Dolce Vita, Sephora, and ZOX are signing up for the platform.
For shoppers, this means you can discover the latest products from your favorite brands and ask questions about size, fit and tips in real time. And for brands, Live Shopping offers a chance to build relationships with customers, provide new entertaining content, answer questions and streamline the purchase process through convenient checkout with Shops.
FB To Feature Shoppable Live Videos every Friday. Here’s the schedule –
Each Friday, three brands will go live around a common theme: Glow Up, New Fashion Finds, and Self Care Spotlight.
- Glow Up – May 21, June 11 and July 2, 12:00 PM – 1:30 PM PT/3:00 PM – 4:30 PM PT
- New Fashion Finds – May 28, June 18, and July 9, 12:00 PM – 1:30 PM PT/3:00 PM – 4:30 PM PT
- Self Care Spotlight – June 4, June 25, and July 16, 12:00 PM – 1:30 PM PT/3:00 PM – 4:30 PM PT
With Live Shopping Fridays, this is the first time Facebook promotes a live stream for users to shop and interact with brands.
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