Instagram founders Kevin Systrom and Mike Krieger are launching a new social app, though its initial focus will be more on content specifically, as opposed to social elements.
Instagram Founders new app is called ARTIFACT.
The app opens to a feed of popular articles chosen from a curated list of publishers ranging from leading news organizations like the New York Times to small-scale blogs about niche topics. Tap on articles that interest you and Artifact will serve you similar posts and stories in the future, just as watching videos on TikTok’s For You page tunes its algorithm over time.”
Artifact is also developing a following feed, as well as messaging, but the main impetus is to use advanced machine learning to keep users engaged.
That’s all the details we have so far.
People who wish to receive a personal invite when the app launches, can sign up here.
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