Digital marketing is the process of promoting your brand over the internet using digital tools such as Internet, mobile devices, social media, search engines, and other channels to reach consumers.

Post Covid-19, digital marketing has been a boom for myriad SME’s, which has helped it survive through this tough phase.

Regardless of the type of your business, be it an app development company or a service provider, you can still benefit immensely from subscribing to digital marketing services.

Their advantages of digital marketing are enormous and here’s how it can make you rich.

Listed below are nine of them:

Low cost

Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear. While big businesses may not have so much trouble shelling out for advertisement and marketing activities, for small businesses, this may nothing be less than a nightmare. Marketing via digital platforms offers a more affordable alternative to the traditional method. They create as much impact yet costing way less.

With just a few bucks you can subscribe to an email marketing provider and send transactional or direct emails to thousands of customers on your mailing list.

Huge return on investment

Nothing matters more to a business than the return on the investment it makes. Digital marketing offers a substantial return on small investments. Email marketing or running advertising campaigns on social media platforms cost little when compared to traditional marketing techniques. Investing in traditional marketing amidst this pandemic is like hit and trial, with probability of losses being on the higher side.

Easy to measure

The best part about digital marketing is that all results can be measured. Whether you want. To know how many visitors visited your website, what was the demographics of your site visitors, how many visitors clicked on a particular link, etc, everything is measurable, which can never be thought with traditional marketing.

Easy to adjust

The knowledge of the performance of an ad will inform a business on how to proceed. For an ad campaign that is performing well, it is easy to invest more in it with just a click. But for an ad that is not delivering as expected, it can be adjusted accordingly or stopped altogether with ease.

In traditional marketing, it is more rigid as a mountain of paperwork must be signed and in most cases, these agreements are on a long or medium-term basis. So even if a campaign is not performing as hoped, subscribers will still have to wait for the expiration of the agreed period.

Brand development

Businesses can use their digital platforms to build their company’s brand and reputation. A well-developed website, a blog featuring quality and useful articles, a social media channel that is highly interactive are some of the ways by which a business can build its brand.

Easy to share

Most digital marketing channels feature sharing capabilities that allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales results.

Niche targeting

The traditional means of marketing uses the spray and pray method, where an ad runs over a platform with substantial reach with the hope that a few people who love what they see, hear, or read would make a positive approach. Marketing over digital platforms, on the other hand, allows for targeted campaigning where ads are presented to customers based on their preferences or initial action. Take, for instance, transactional emails (order confirmation emails, receipt, password reset) which will only be sent to customers following their action towards the business. In other words, customers get only what they ask for.

Social media platforms usually possess a very smart algorithm that studies and collates user preferences. Such that specific ad campaigns are shown only to users with a specific inkling. This helps to increase the likelihood of sales as well as further cut down on the cost of marketing.

Wide Wide Reach

The world, they say, has turned into a global village. This has been made possible via digitization. Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided. The internet abounds with stories of start-ups that became hugely successful over a small period due to the opportunities created thanks to the global nature of marketing via digital platforms.

Greater engagement

The cyber-world is getting noisier by the day, and any product or service that your business offers is most likely also being offered by thousands of other businesses. The average bounce rate on websites increased and the attention span of visitors is dropping. When visitors to a website do not immediately find what they are looking for, they leave for an alternative. The key to staying relevant and keeping customers in this highly competitive business world is to ensure continuous engagement with your audience. Effective marketing allows businesses to stay competitive and relevant by engaging with customers through different digital media channels. These platforms allow businesses to answer customer questions, alleviate misconceptions, and even generate sales. This can be achieved via regular useful blog posts, newsletters, shows, promotions, and special offers.

The idea is to hold the attention of your customers for as long as possible while building a credible reputation.

Do digital. Grow rich.