Good News for Pinterest Creators

Pinterest Creators

As the population of social media creators is on the rise, Pinterest creators are up for a big surprise in 2022!

In a recent update, Pinterest is looking to improve creator discovery with the addition of a new ‘Profiles’ tab within Pin search. See example below –

Pinterest creators

As you can see here, the new ‘Profiles’ tab will help users locate specific creators, be it in searches specific to user names, or within topic and product categories.

Pinterest creators

In the example above, when you search for a particular topic, the pinterest creators who are regularly posting about that particular topic, would be listed under the profiles tab.

Like all other platforms, Pinterest Creators do deserve this respect!

Again, with every platform competing for attention, all social apps are looking to provide the best incentives to better align prominent voices with their apps, and with TikTok and Instagram making big pushes into eCommerce, Pinterest is at risk of losing its top stars, if it’s not able to compete.

Let’s see how this update shapes up.


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