Google Adds More Generative AI Elements to Search

Google Adds More Generative AI Elements to Search

Google has recently added Generative AI Elements to Search, Including Shopping via Created Visuals, which is designed to help users find more relevant product matches in the holiday push.

As you can see in the example below, Google’s new generative search recommendations will provide you with a range of gift ideas and overviews in different categories, based on your original query.

In the words of Google –

“Let’s say you’re looking for a present for the budding chef in your life and don’t know where to start. Search “great gifts for home cooks”, and you’ll now see a wide variety of subcategories to explore – like specialty tools, artisanal ingredients, culinary subscriptions and even experiences like cooking classes — with options from brands large and small. Just tap into a category to browse shoppable gift options and select a product to buy.”

In addition to this, Google’s also experimenting with another generative AI element in Search that will enable you to better visualize and find what you’re looking for.

As you can see in this sequence below, using Google’s new generative AI image tools, you’ll be able to generate visuals of what you want, and even enter in additional customization prompts to further refine the images displayed.

Google’s also expanding its new virtual try-on elements to men’s tops, which will provide you with examples of how different clothes look on models that are more aligned to your size and dimensions. 

The New Generative AI Elements to Search are available mostly to US users.


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