Google has announced some AI Powered Ad Updates at Marketing live.
First off, Google’s looking to help advertisers maximize their ad spend with improved smart bidding for Search campaigns, which will use AI to optimize ad spend.
In the words of Google –
Google’s also expanding its ads in AI overviews to more regions, as it looks to maintain its ad opportunities amid the broader AI discovery shift.
“Starting today, Search and Shopping ads in AI Overviews will be expanding to desktop in the U.S. Later this year, we’ll also expand ads in AI Overviews in English to select countries on mobile and desktop. This expansion means businesses will have more chances to connect with people and support their journey from discovery to decision.”
Google’s also bringing more AI-powered creative tools, including image-to-video and AI outpainting.
It’s also launching new video management tools within Merchant Center, which will make it easier to manage your video assets from various websites, while also offering proactive AI suggestions to help enhance them for promotions and trends.
It’s also experimenting with more visually focused ad formats:
Finally, Google’s also rolling out a new AI agent that will be available across all of its ad creation and management platforms, providing an always-on assistant for your campaigns.
All these AI Powered Ad updates are live and available to people globally.
AI Powered Ad Updates AI Powered Ad Updates AI Powered Ad Updates
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