In a latest update, Google is enhancing search experience to protect its users from unwanted harrsment.

Last month, Google revealed that it is working on a one of its kind technology called Multitask Unified Model, or short for MUM to fetch answers to more complex search queries. Google has always been known to push frequent updates in a bid to enhance user experience.

This month, the search giant has revealed that Google is enhancing search experience to protect people from harassment of different kinds.

How GOOGLE is Enhancing Search Experience?

As of now, Google investigates the knowledge provided by someone tormented by this harassment, and subsequently removes the page from search results while also demoting the website’s overall ranking.

Google plans to further amplify this process by not only targeting the malicious site but also reducing the ranking of comparable “low quality” predatory websites that appear in search results. This could aid in protecting people that are targeted by repeated harassment via unfavourable information posted about them online without their consent.

“Over the years of building Search, our approach has remained consistent: We take examples of queries where we’re not doing the best job in providing high quality results, and look for ways to make improvements to our algorithms.”

“In this way, we don’t “fix” individual queries, since they’re often a symptom of a class of problems that affect many different queries. Our ability to address issues continues to lead the industry, and we’ve deployed advanced technology, tools and quality signals over the last two decades, making Search work better every day,” Google says.

Being a Google’ite, using Google over the years, do you feel Google is enhancing search experience?

Let us know in comments below.

Related Reads: GOOGLE New Feature Alert!

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