LinkedIn has published a a new guide for SaaS Marketers. (Software-as-a-Service)
The new guide will help Saas marketers to maximise their marketing performance, despite the broader market downturn which could see reduced customer acquisition results.
You can d/w the complete guide for SaaS Marketers here.
The guide first looks at the more recent SaaS market downturn, and how that’s changed approaches for SaaS marketing teams.
The report then looks at the opportunity of LinkedIn specifically, and the reach that LinkedIn provides to SaaS founders and decision makers.
There are also more specific notes on the role that LinkedIn can play in the connection and promotion process, with tips on the different LinkedIn ad types that you can use in your pipeline.
Interesting read indeed, if you are a SaaS marketer.
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