Many marketers are being benefitted with Meta’s evolving Advantage Plus ads on FB, which utilize AI and automation to maximize response, based on Meta’s systematic understanding of audience interests.
What are Advantage Plus Ads on FB?
Facebook’s new AI-powered feature is called Advantage Plus audience. How does Advantage Plus audience improve ad targeting? Advantage Plus audience improves ad targeting by using audience inputs as suggestions instead of hard constraints, providing a more flexible approach.
Meta recently published a new “Meta Advantage Best Practices Guide” which covers all the key “how” and “why” elements of the process.
First off, the guide looks at how Advantage+ campaigns are driving better performance for brands.
The guide provides an overview of Meta’s various Advantage+ options, and the key benefits of each.
There are also practical tips on how to maximise Advantage+ campaign performance.
It also highlights newer features that have been added, helping to keep you up to date on your options.
& lastly, there are also cases studies –
Worth considering. You can download Meta’s Advantage Best Practices Guide here.
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