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Hashtags on LinkedIn – YES/NO

Hashtags On LinkedIn

Should you use hashtags on LinkedIn?

Last week we saw a poll on LinkedIn – Do you include hashtags on LinkedIn posts? Here’s the result –

Hashtags on LinkedIn

LinkedIn actually supported hashtags back in 2013, before deactivating them for several years due to lack of usage, the reinstating support again in 2016. Given the platform’s own shifts on such, it makes sense that questions remain as to whether people should or shouldn’t use them, but over the last couple of years, in particular, LinkedIn’s worked to put more emphasis on hashtags as a connective tool, in helping to show users more relevant content, and helping brands link-into niche interests.

Here’s what LinkedIn has to say about Hashtags on LinkedIn –

Hashtags on LinkedIn

Here are a few tips –

  • Use them correctly – Be sure to include the # sign before any keyword or phrase. Avoid any spaces, punctuation, special symbols or emojis
  • Don’t overdo it – We recommend using no more than three hashtags per post, and leveraging both broad and niche hashtags for increased exposure 
  • Do your research – Before including a hashtag, type it into the LinkedIn search bar to make sure it has strong usage in order to connect you to the most relevant audiences.
  • Go niche – Try going as specific as possible for increased exposure (#lightscamerasocial)

In a nutshell, there’s no direct evidence that hashtags on LinkedIn help, but, one should still be using it!

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