LinkedIn has launched a new overview on how the quality of LinkedIn Search Results is under improvement.
In the words of LinkedIn –
“Post search saw strong organic growth in 2020, with a 35% year-over-year increase in user engagement. As we watched content continue to grow and diversify on the platform, the Flagship Search team saw an opportunity to improve the Post search tech stack’s agility, with a strategic priority to enable members to create, find, share, and have productive conversations around high-quality content on LinkedIn.”
As engagement levels have continued to rise in the app, it’s been working to surface more relevant, engaging content, to keep people commenting and interacting, which has led to a re-thinking of how its search tools highlight matches, in order to improve those stats.
LinkedIn has decided to decouple the Feed and Post search services in two phases. The first phase removed feed-mixer from the call stack and moved fanout and blending into the search federator. The second phase removed interest-discovery.
Up till now, you’d have been more likely to see content posted by people working in certain sectors or on specific topics. But now, the system will take a broader view of content from across the app to show you a wider scope of possible matches, which will also help LinkedIn highlight more engaging content from all users.
Which is similar to the approach that TikTok takes, in highlighting engaging content from across the app in its ‘For You’ feed, as opposed to restricting what it can display based on who you’ve chosen to follow. This expanded approach facilitates even more engagement and interaction, because the system has more scope to show you the best content from anyone, as opposed to filtering things down based on your more personally refined scope.
The backend for LinkedIn Search Results is indeed quite complexing!
In short, your LinkedIn Search results will be more crisp now!
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