Lights.Camera.Social News

Hootsuite Acquires Talkwalker

Hootsuite Acquires Talkwalker

It’s official now! Hootsuite acquires Talkwalker.

The merger will give Hootsuite’s 200,000 users access advanced data analytics, enabling them to set up keyword alerts to monitor social mentions, beyond the current tools within the Hootsuite dashboard.

In the words of Hootsuite –

The merger makes sense, especially in light of rising API costs, at X (formerly Twitter) in particular. 

Hootsuite acquires Talkwalker – Now customers can expect:

  • Increase brand awareness: Predictive analytics and social intelligence give you forward-looking insights to get a head-start on a cultural trend before it starts and get your brand noticed in the larger conversation.
  • Drive lead generation: Drive more qualified leads into your seller’s funnel from social through a deeper understanding of audience intent. Then optimize efforts to continue to reach them.
  • Get global listening coverage: Offering comprehensive reach across 100+ social networks and 150 million websites.
  • Experience AI built for social: BlueSilk™ GPT is AI built for social marketers from a data set exclusively built from billions of real-time, unsampled data from across the web and social.
  • Work in a single control room of insight, action and impact: AI-powered social intelligence quickly provides insights to help you post across all your social channels and analyze the impact against business metrics, turning Hootsuite into an all-in-one social media performance engine.

This is where all of social media is headed in the future. And we’re ready.

Hootsuite says that the acquisition is expected to close in the second quarter of 2024.

Hootsuite Acquires Talkwalker Hootsuite Acquires Talkwalker Hootsuite Acquires Talkwalker

How did you find this article, please leave your comments below. Your comments inspire us to curate better content day-by-day. Also, if you want to learn more about Digital Marketing and the services, that we offer, please do visit our website, made with a lot of love and research in the realm of Digital Marketing.

If you like our content, please follow us on Instagram.

Lights.Camera.Social is a full fledged Digital Creative Agency offering the following services – 

  • Social Media Marketing
  • Search Engine Optimisation
  • Email Marketing
  • SMS Marketing
  • Website design and development
  • Branding 
  • Pay Per Click Advertising
  • Digital Strategy
  • Content curation & Marketing

For more details, please email us at hi@lightscamerasocial.com

LinkedIn