The professional network has shared a study on how LinkedIn ads are helping brands.
Based on analysis of two years of LinkedIn ad data, across a range of auto brands, Nielsen found that
- LinkedIn is 3X more effective at driving auto dollar sales than linear TV and other major social platforms, and 2X more effective at doing so compared to online video
- LinkedIn is 2X times more effective at driving brand awareness than traditional TV, display, and other major social platforms
- LinkedIn advertising is 4X more efficient at driving dollar sales than traditional media channels
Infographic on How LinkedIn Ads Are Helping Brands –
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