Instagram recently added a new information page to get the most out of Instagram DMs. It includes a range of tips and pointers on how to make best use of direct chats to stay in touch with your audience.
The overview includes some broad notes on how DMs can be of value to brands in building community, and where you can look to connect.
There are also case studies, links to key Help section explainers, and notes on the fundamentals of IG DMs.
Meta CEO Mark Zuckerberg outlined the company’s four key areas of focus, one of which being:
“Adding new business messaging features to monetise the user shift towards messaging, and away from social apps”
You can read the full article on Instagram DMs here.
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