YouTube monetisation is every teenager’s dream, especially in the generation we grew up in. ‘Make Money on YouTube’ – This statement has been a conversation puller, with a cloud of ideas pouring in from every listener!
However, as easy it may see, mind it, it’s not a cakewalk. You don’t simple create a video, edit it, upload it, and magically start making money – there’s a lot more to it than that.
The same is the case with becoming a YouTube partner, which gives you access to advertising revenue and other features, well, my dear, requires some patience and expertise.
We have made the task easier for you. In this article, we present some ways by which you can make money on YouTube. Treat this as a bible for YouTube monetisation.
Here you go – These tips are one of the most effective strategies on how you can leverage your popular YouTube channel and make money on YouTube.
TIP # 1 – Launch your own video streaming site
This can only be done once you have a successful YouTube channel.
YouTube is an amazing platform to build your audience and create engagement around your content. But it’s not the best platform for video monetisation. The constant algorithm updates, and YouTube’s partner program, together with the fact that you don’t own your audience on YouTube, make it very difficult to build a stable, scalable business on YouTube.
Let us give you a very simple idea on how this works.
Sarah Beth Yoga started with uploading some yoga videos to YouTube.
As her following on YouTube grew, she branched out to create her own membership website plus a branded mobile and TV app to give her fans and fellow yogis easy access to her content.
She still regularly posts videos on her YouTube channel and uses them to promote her own website, like in the screenshot above and the one below.
To ensure her paying members get more value, she creates longer videos for her video streaming website.
This is one of the ways on how you can leverage your YouTube channel and make money on YouTube.
Tip # 2 – Use YouTube memeberships
Once you meet the eligibility criteria, you can set up a paywall on your YouTube content so that only your paying members can access what you create.
It’s worth noting that from the revenue that you generate through memberships, YouTube takes a 30% cut.
Let’s check out a creator who’s making channel memberships work for them.
Anna Yakimenko is a Milan-based Russian fashion vlogger.
On her YouTube channel, you can join and receive a range of perks, depending on which of the five tiers you choose.
Based on how much you pay, you can access the platform in different ways. Using this technique the vlogger has increased the revenue she generates fro YouTube.
Tip # 3 – Try selling your branded merchandise
Once you are popular on YouTube, it’s a great idea to monetise your branding. After all, it’s call branding for a reason!
People who have subscribed to your channel and regularly follow your videos, would love more of your brand around them. Why not start selling your branded merchandise and make money on YouTube.
Here’s an example –
Marques Brownlee is a famous YouTuber with over 14 million subscribers to his channel.
He is a tech vlogger and has created a strong personal brand over the years.
In his comments section, as you can see above, he has posted a link for his merchandise.
Once there, you can buy cool tees that tie in with his branding and slogans and for each item sold, Marques will get a cut of the sale.
Pretty cool! 😀
Tip # 4 – Collaborate and get sponsorship from popular brands
Slowly and gradually as you set your mark on YouTube, you gain more followers and are being termed as an Influencer. This is the time when you can approach popular brands for collaboration.
Collaboration is a win-win for both parties. Brands look for collaborating with influencers in their niche segment. For example, if you talk about tech on YouTube, you can approach tech brands for collaboration.
Here’s an example –
Justine is a hugely popular tech and lifestyle vlogger with nearly 7 million subscribers to her channel.
Because of her huge audience who are interested in tech reviews, iRobot commissioned her to do an unboxing of the Roomba i7+. Also, you can see in the screenshot below that the video has been sponsored by iRobot.
The brand gets to reach an audience they may not be able to connect with through traditional marketing channels and iJustine earns money by showing the product to them.
Tip # 5 – Use Google Adsense
The last tip for today is to have adverts running on your content.
Here are the different advertising formats that YouTube offers:
You need have a good number of subscribers on your page for Google to approve your Adsense account. Once approved, you can run adverts on your page and make money via PPC (Pay Per Click) or PPV (Pay Per View) method.
That will be all on ‘How to make money on YouTube’
These are the best and tried tips using which you can make money on YouTube. There are some other ways which to make money on YouTube, which we would share sometime in our upcoming articles. Keep following our content and lookout for – ‘How to make money on YouTube – 2’
Which revenue streams will fit with your audience?
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