Businesses often have this question – How to measure social media performance?
Many people think that it is not possible to measure social media performance. However, that’s not the truth.
Below are 6 KPI’S that would help you to measure social media performance –
- Shares, comments, replies and saves
- Engagement rate
- Issues resolved
- Social share of voice (SSoV)
- Return on ad spend (ROAS)
- Conversion rate (CR)
Below is an infographic –
Do follow these metrics the nest time you need to measure your social media performance.
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