How To Measure Social Media Performance – An Infographic

Measure Social Media Performance

Businesses often have this question – How to measure social media performance?

Many people think that it is not possible to measure social media performance. However, that’s not the truth.

Below are 6 KPI’S that would help you to measure social media performance –

  • Shares, comments, replies and saves
  • Engagement rate
  • Issues resolved
  • Social share of voice (SSoV)
  • Return on ad spend (ROAS)
  • Conversion rate (CR)

Below is an infographic –

Do follow these metrics the nest time you need to measure your social media performance.


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