Last year, IG Live Badges were available only to a few creators, however, this year, Instagram has made this a default feature for all creators, which enable viewers to make donations to creators.
In the words of Instagram –
“From today, if you’re eligible to use Badges, and they’re available in your country, they will now be automatically enabled for all lives so you can seamlessly begin monetising.”
This update will encourage creators to broadcast more often and earn more revenue via monetisation.
IG Live badges appear alongside comments when the commenter has paid to add ‘extra flair’ to their contribution.
Users are able to purchase badges during a live-stream by tapping the badges icon in the lower function bar, with prices ranging from $0.99 for one heart, to $4.99 for three.
Any revenue generated from badges applied in a stream goes back to the creator (minus any fees). In order to get access to IG Live badges, creators need to be aged over 18, and have a Creator or Business account in the app. They also need to have over 10k followers.
IG Live badges are currently available to creators in the US, the UK, France, Spain, Italy, Germany, Japan, Australia, Turkey, Brazil and Mexico.
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