Is the new Google Analytics platform giving you goosebumps!? Well, we present you 12 Important Metrics For Google Analytics 4.
The team from SEMrush share their recommendations in this infographic.
Here’s what makes their list:
- Users
- Sessions
- New users
- Average engagement time
- Bounce rate
- Session conversion rate
- Entrances
- Exits
- Views per user
- Engaged sessions
- Engagement rate
- Returning users
Infographic on Important Metrics For Google Analytics 4 –
Some more important metrics for Google Analytics 4 from the team at Lights.Camera.Social –
Google Analytics 4 (GA4) introduces a range of new metrics and dimensions compared to its predecessor, Universal Analytics. Some important metrics in GA4 include:
- Events: GA4 focuses heavily on event-based tracking rather than pageviews. Events can include interactions such as clicks, downloads, video plays, and more.
- Sessions: A session represents a single visit to your website or app, encompassing all the interactions within a given time frame.
- Users: The number of unique individuals who have interacted with your website or app within the selected time frame.
- Engagement Rate: Measures how actively users are interacting with your site or app. It’s calculated as the total engagement divided by the total sessions.
- Bounce Rate: The percentage of single-page sessions (i.e., sessions in which the user left your site from the entrance page without interacting with the page).
- Retention: Indicates how well you’re retaining users over time. GA4 provides cohort analysis, which allows you to track how specific groups of users (cohorts) behave over time.
- Conversion Rate: Measures the percentage of sessions that result in a conversion. A conversion could be a purchase, a form submission, or any other desired action.
- Average Revenue per User (ARPU): Total revenue divided by the number of users. This metric helps you understand the value of each user to your business.
- Average Session Duration: The average amount of time users spend on your site or app during a session.
- Pageviews: In GA4, pageviews are still relevant, although the emphasis is more on events. Pageviews represent the total number of pages viewed by users.
- Goal Completions: Goals are specific actions you want users to take on your site or app, such as completing a purchase or signing up for a newsletter. Goal completions indicate how many users have successfully completed these actions.
- Conversion Paths: GA4 offers insights into the paths users take before converting, helping you understand the customer journey better.
- Attribution Modeling: GA4 provides more advanced attribution modeling options, allowing you to analyze how different channels contribute to conversions.
These are just some of the key metrics available in Google Analytics 4. Depending on your specific business goals and tracking needs, you may focus on different metrics and dimensions. It’s essential to customize your GA4 implementation to track the metrics most relevant to your business objectives.
Google Analytics 4 Google Analytics 4 Google Analytics 4 Google Analytics 4
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