Now here comes a great news! Just shy of USA and China, India ranks 3rd in digital markets across the globe – A statement by Softbank India Country Head. Softbank is an active investor in various Indian Startups.

Statement by Softbank India Country Head

“I believe India is one of the top three digital markets of the world with the US and China. India and Japan, as you know, are very close partners and they work together in building a new economy, especially the digital economy in India,” SoftBank India country head Manoj Kohli.

Japan is India’s close ally contributing to India’s digital growth.

Much of this growth can be attributed to Indian Prime Minster’s message on building an ‘Atmanirbhar Bharat’. Post that digitisation activities in the country have increased. One of the other major reasons for this rise is the lockdown imposition, which has forced my SME’s to switch to the Internet to grow their business.

Even though the invention of vaccine for COVID-19 looks promising, still the fear of the virus will take sometime to be wiped from the minds of people, hence digital is here to grow. For the next 2-3 years, many SME’s will realise the importance of being over the digital platform and be amazed by the high ROI that it has to offer.

With low budgets, over the digital platform, a business can reach out to a lot of people, and even target a niche, which is a lot time consuming and difficult task in traditional form of marketing. Also, with the increase number of consumers going online to purchase products and services, businesses have not much options, barring go digital – promote and sell.

Lights.Camera.Social was formed during COVID-19 TO aid the digitisation growth. Read more about it here.

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