Influencers on Snapchat are playing a key role. in driving consumer behaviour, according to a new report looking at social shopping behaviors.
As you can see in this survey, conducted by eMarketer, Snapchat was more influential on user shopping activity than TikTok, X or Instagram, with YouTube surprisingly far down the list.
eMarketer’s survey also found that creators were most effective at getting Gen Zers to make a purchase.
As per the report:
“Our survey found that 82.0% of 15-to-26-year-old shoppers (who are also heavy Snapchat users) had bought something because of creator or influencer content, compared with 18.8% of baby boomer shoppers. While that’s not surprising, the relatively high rate of creator-driven purchases among Gen X shoppers (40.8%) may be.”
Snapchat itself has produced similar research, showing that Snapchatters are increasingly open to online shopping.
You can read the complete report on Influencers On Snapchat here.
Influencers On Snapchat Influencers On Snapchat
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