Meta has published a recent study for Meta Video Ads.
Among the key findings:
- Meta ads generated a 30% return on ad spend than TV ad campaigns
- Meta videos deliver the highest return on ad spend, with Reels and short video clips seeing the best performance
- Videos shorter than 15 seconds performed best for promotions
Insights on Meta Video Ads –
A great study if you want to capitalise Meta Video Ads.
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